Frequently Asked Questions

What sorts of businesses do you deal with?

We have expertise in working with businesses of all sizes, from local companies and start-ups to national and multinational brands. We have also worked with companies in all sorts of sectors, from software companies and insurers to local food stalls and lawyers.

What are the social media platforms that are best for my business?

While social media appearance is crucial for all companies, each company will have diverse social media demands and strategies. For some, Facebook will be the best platform for business, while Instagram may be more useful for others. To ascertain which platform is best for your business, it is important first to determine your target audience and social media goals.

What is the main objective of social media marketing?

Social media befalls in brand awareness and the consideration stage of the sales funnel. Social media platforms empower businesses to connect with their target audience and slowly but surely tap them down the funnel with content and links to learn more.

By contributing relevant insight into products and services, engaging with their audience, and providing free trials or specials, businesses can nurture and lead customers buying our products or services.

What is Search Engine Optimization?

Search Engine Optimization, usually referred to as SEO, is developing content and webpages to rank higher on search engine results pages. Search engines have algorithms that determine which webpages hold the most consistent results, and those pages are ranked highest among the search results.

Using SEO tactics, such as keywords, meta descriptions, and links, your content will stand out to search engine algorithms as relevant information and ultimately rank higher—ranking higher leads to increased traffic and consumer trust.

What is the difference between digital marketing and digital advertising?

Digital marketing permits businesses to raise brand awareness, share information about products, engage with the audience, and monitor online prominence. Digital advertising allows businesses to advertise and promote products, award discounts or specials, and attract customers. Simply put, digital marketing builds a target consumer audience, while digital advertising pushes this audience to sales.

Can we visit your office?

You are more than welcome to come and see our workplace or come and contribute some time working with us on your project if you need to. We chose our offices for function rather than the fact that they are pretty, so please don’t expect Google-esq interiors (although they are quirky)!

What are the benefits of social media marketing for my company?

Whether your business is benefitting from it or not, social media has forever changed how consumers communicate with businesses and vice versa. Being available to your customers and prospective clients via social media is essential for strengthening relationships with them and helping them through the sales funnel.

Is social media marketing more suitable for B2C or B2B businesses?

It’s important for both but in diverse ways. While B2C businesses can concentrate on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. As a tool for correlating a business with its customers, social media is essential to both.

How long does it take before I’ll start seeing results from social media marketing?

Post consistently. Let your enthusiasm and personality sparkle through. Engage in conversations. Answer questions. Inspire audience engagement. Provide worthy content freely without getting salesy. And be artistic.

What are some general tips for social media success?

Post consistently. Let your enthusiasm and personality sparkle through. Engage in conversations. Answer questions. Inspire audience engagement. Provide worthy content freely without getting salesy. And be artistic.

Do I need an editorial calendar?

Some companies swear by them, others not much. How significant an editorial calendar depends on your individual strategy. However, even if you don’t manage a full-blown, detailed editorial calendar, you should at least plan out your content a month in advance, noting any holidays or promotion dates you want to mark with special content.

How do I measure digital marketing ROI?

It’s crucial to include all digital marketing platforms, tools, and initiatives. The most esteemed source to measure digital marketing is Google Analytics. Trusted by all marketers, Google Analytics grants a way to cover all things marketing.

To measure marketing ROI, it is crucial to understand your marketing goals and expenses. From there, it’s simple math to extract the metrics from the inherent cost to derive your ROI.

What is an interactive web design?

Interactive web design concentrates on rendering an enhanced user experience to boost engagement. By designing a user-friendly web design, users will find what they require easily and contact the company.

Do I really require a website?

Yes! Word of mouth can be great, but most customers find and research the companies online before making any investments. An online appearance gives your company trustworthiness and increases brand recognition. Plus, websites are an avenue for boundless marketing strategies, including e-commerce, online customer service, and consumer engagement.

What makes for a good web design?

We should design the websites to interest and amuse users, not push them away. The only way to attract and sustain users is with a good web design. The homepage should be appealing to the eyes, easy to navigate and understand, and clear of any irritating pop-ups.

If the homepage is not attractive, the user will exit the website sooner than continue exploring. The web design should also allow for fast loading speed without blurry images or extensive copy.

What pages should I cover on my website?

Every business is different, and hence every website will be different. Designing a new website can be difficult, but Scribble Scrolls is here to make it easy for you. Every website should have a few common things: Homepage, About, Contact page, Products/ Services, FAQs, and Testimonials.

Besides the basics, every business should include additional web pages, blogs and case studies that are different and appropriate.

How does a website help in boosting sales?

The primary way to enhance sales is by allowing users a comfortable way to shop for their products and services. Constant pop-ups offer and exclusive online discounts, businesses can prompt consumers to switch from window-shopping to buying.

With an enhanced consideration to buy and clear and compact product descriptions, users quickly turn to company websites for all their consumer needs.

How often should I update my web content

As a general thumb rule, companies should be writing new blogs at least twice a week – blogs are key to keeping your website renewed with the appropriate and current information that search engines favour.

If any meaningful news or information has been published, one should post about it as soon as possible. One should regularly update Pillar pages and landing pages as the company evolves and grows each day.

What is an interactive web design?

Interactive web design concentrates on rendering an enhanced user experience to boost engagement. By designing a user-friendly web design, users will find what they require easily and contact the company.

Do I need an existing website?

No! We, at Scribble Scrolls will work to redesign your existing website or design an interactive website for your company from the beginning altogether.

How long does it take to build an interactive web design?

Every company has different demands and requirements from their web design, which implies every website will have a different timeline. If you are interested in learning more about what Scribble Scrolls can do for you, call us at 7977673151, email us at, or visit us

Who will manage and update the website?

This is completely up to you. Our team will be more than happy to continue the maintenance of the website after the launch. Or we can recommend an appropriate CMS to update it internally.

How much input will I have in the design?

We rely entirely on your input for the design! Our team is assigned to build a website that gratifies both the company and its customers. We accomplish this by challenging questions, getting to know your business, customers, followers, and working with you to reveal just the right look and feel.

Why is photography important to social media?

Photography pulls followers and consumers. Visual content stands out and receives more views than a text-heavy social media post. Images can capture a user's attention and inspire engagement and social sharing, which ultimately drives business.

How is videography used in digital marketing?

It’s simple: a video has the capability to bring your brand to life. Video marketing enables companies to educate and communicate with consumers through an effortless way to digest and engage with their content. Consumers favour engaging with the “face of the brand”, and videos are a great way to humanize your company.

Do I need professional photographs taken of my products and services?

In this age of smartphones, most team members can take quality photos of products and services. But it is always a good idea to consider hiring a professional photographer. As a consumer, there is nothing graver than viewing blurry or unclear images from a company. Low image quality will result in low brand reliability.

How long should videos be?

The exact best length varies from platform to platform. On Facebook, videos should be under two minutes long. Twitter has a 30 second limit for videos. Instagram supports videos up to 60 seconds in length, but most videos average 30 seconds long.

Do you touch up all the images in our image download?

Yes, we do. Every image we accouche is post composed with our unique signature style of post-production. This involves colour correction, exposure adjustment, selective black and white processing, clarity adjustments, tone-mapping, and other improvements. Many photographers will not post produce any images, or they only post produce selected images from your shoot. This means that you may have too dark pictures and have strange skin tones or other common photography flaws.

Do you shoot in JPEG, Small Raw, or Large Raw?

We shoot most of our images in Small Raw with specific situations where we move to Large Raw.

What is content marketing?

Content marketing is a strategic marketing procedure focused on creating and distributing valuable, appropriate, and uniform content to draw and engage a clearly defined audience — and, ultimately, encourage profitable customer action.

How can I use content marketing to increase brand presence in the most efficient way?

First, make sure you include your brand into a conversation relevant to your offerings and your audience. Abstaining that foundational mark is the content equivalent of getting on the wrong flight. Secondly, once you’ve recognised your broad opportunity, do your homework – find the optimal junction between conversation volume and conversation saturation. The goal is to tackle the topic(s) unexplored enough for you to own that still attracts enough eyeballs to drive your bottom line. That analysis varies based on your product sale point, obviously, but the base principle is still the same.

What qualifies as content?

When most people think of content marketing, they think of a blog. And blogs are absolutely one of the easiest and most effective means of content marketing available. But they aren’t the only forms of content that can be employed in a content marketing strategy. Any relevant information conveyed via any medium can be considered content. Videos, infographics, slideshares, PDFs, blogs, articles, podcasts, white papers, ebooks, webinars – the list goes on.

What are the steps to developing a content marketing strategy?

First, ascertain who your target audience is. Exhibit a customer persona to whom your content should speak. Based on that persona and your company’s brand image, determine your company’s voice and the type of content you will be creating. Your content needs to be informative and valuable and interesting, and engaging to your target demographic. And once you start producing content, constant tweaking of your strategy is in order, based on how successful each post is.

How often should I post fresh content on my site?

There is still a lot of debate surrounding this question – every industry and every demographic sees different content consumption patterns. But in general, fresh content should be posted no less often than twice a week. As for an upper limit, there is none – studies seem to show that posting once a day, or even several times a day, is a very effective way to drive traffic to a website. It’s just a matter of deciding how much time and effort you can devote to creating content. Google is known to give more prominence to websites that update their data on a frequent basis.

How important are keywords in content marketing?

Despite the constant changes to Google’s algorithm, keywords are still important in content creation. While the standards have been somewhat relaxed, so that words and phrases that mean approximately the same thing as the exact phrase searched for can now pop up in search results, too, it’s still best to include a few mentions of the exact words and phrases you want to be found for. Just remember that your priority is always to write for humans, not search engines.

How do I make my content engaging?

The answer to this question depends a lot on your particular audience. What’s engaging to teens will necessarily differ vastly from what middle-aged business professionals will find engaging. Speak to your target audience’s pain points or interests, let them see that you understand them and want to help them – and then open up the conversation. Ask questions, and invite them to respond. The beauty of content marketing, as opposed to traditional marketing, is that communication is not one-way anymore.

Is there a difference between B2C and B2B content marketing?

Yes and no. The purpose of each is the same, but since the audience is different, your content will also vary. B2B content tends to be more professional and businesslike in its voice – though not always – and the topics will, of course, be more business-oriented. B2C content, on the other hand, is usually more conversational, and the topics have a little more free range.

What are some common content marketing mistakes?

The most common content marketing mistake is to fall back into the old habits of traditional marketing. Writing blog posts that are overly salesy, or that promote the company and its products excessively, is a big no-no. Content should be valuable to consumers, and sales pitches are not only not valuable – they’re off-putting. There’s a time and a place for sales, and it’s not in your content.